MyBar Partners With GNC on Nationwide Launch

Written by Pri Prunella
February 01, 2024

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FOR IMMEDIATE RELEASE                                        
February 7th, 2024

MYBAR® AND BENEFIT® BRANDS TO EXPAND DISTRIBUTION THROUGH PARTNERSHIP WITH GNC®

PLANO, Texas– Nearing its first anniversary, MyBar® and BeneFIT® Brands are partnering with GNC® to bring in 3 flavors of MyBar®, including one exclusive flavor.

MyBar® hit the scene nearly one year ago to the day and immediately changed the landscape in the protein bar aisle with its unrivaled combination of candy-bar flavor and high-protein content. Now, in collaboration with GNC®, MyBar® is poised to enter a new chapter, reaching a broader audience with an expanded flavor portfolio:

1. Triple Chocolate: A decadent blend of rich chocolates for an indulgent yet nutritious treat.
2. Peanut Butter Paradise: A nutty delight that combines the creamy goodness of peanut butter with the nutritional punch of MyBar®.
3. GNC® Exclusive - Cookie Dough: A special flavor available only at GNC®, catering to those with a penchant for the classic taste of cookie dough.

"We are excited to partner with GNC®, a recognized leader in the health and wellness industry, to bring MyBar® to even more consumers," said Allison Frahn, President of BeneFIT® Brands. "The success and positive reception of MyBar® in its inaugural year have been extraordinary. This collaboration with GNC® is not only a significant milestone for MyBar®, but also reinforces our commitment to providing premium, innovative products to health enthusiasts everywhere."

MyBar® continues to set itself apart by not only delivering exceptional taste and high protein content but also maintaining its commitment to health-conscious consumers with low sugar and gluten-free formulations, ensuring a guilt-free indulgence in every bite. The MyBar® collection is set to hit GNC® stores nationwide, inviting fitness enthusiasts and health-conscious individuals to experience the next level of protein bar excellence.

FOR MORE INFORMATION:
Priscila Prunella  
Vice President of Marketing
888-575-7301
pri@benefitbrands.com

About MyBar® and BeneFIT® Brands:
BeneFIT® Brands, the dynamic powerhouse behind MyBar®, also proudly encompasses an array of well-regarded brands such as ProSupps®, Quevos®, Groove® within its umbrella. ProSupps®, a legacy brand in sports nutrition supplements, is renowned for its iconic pre-workout duo, Dr. Jekyll® and Mr. Hyde®, symbolizing excellence in the fitness industry. As a collective, BeneFIT® Brands is steadfast in its dedication to providing premium health and wellness solutions that meet the ever-evolving needs of discerning consumers.

About GNC®:
GNC Holdings, Inc. is a leading global health and wellness brand with a presence in over 8,000 locations worldwide. GNC® is dedicated to helping individuals live their best lives through a diverse range of nutritional and wellness products.